S02E19 – Virtual Vibes: Shelley Brings Music to Decentraland

In this episode of Seeing Them Live, Charles interviews Shelley Van, an experienced community builder, marketer, and manager of Tru Band Room, a music venue in Decentraland. Shelley discusses her journey from her first concert experience at the B96 Bash to managing over 1,000 performances in the virtual world.

Shelley highlights the unique aspects of virtual events, such as creating avatars, virtual merchandise, and NFTs to engage audiences globally. The conversation delves into the challenges and opportunities of Web3 and how it offers new ways for independent artists to monetize their work. Additionally, Shelley shares memorable moments from her virtual concerts, including a special Christmas event featuring Krampus and live interactions with fans from around the world.

BANDS: Aerosmith, Ash Orphan, Buffalo, Death Cab for Cutie, Deep Sea Diver, Ed Sheeran, Jessica Dobson, Kid Rock, Kings of Leon, Krampus, Mr. Swee, New Kids on the Block, Pans, Psychedelic Furs, Spottie WiFi, Stoney Eye, Tara Who, The Shins.

VENUES: Aragon Ballroom, Credit Union One Amphitheater, Decentraland, Filling Station, Kettle House Amphitheater, Liar’s Club, New World Music Theater, Soldier Field, Troubadour, Tru Band Room.